Hey there! Welcome to Sapporo! You might know that Japanese convenience stores, or konbini, have become incredibly popular with international visitors recently. Their product selection, cleanliness, quality, and just the fun of Browse are a big draw. Maybe you’re curious about them too?
Today, as someone who’s lived in Sapporo for 40 years, I want to introduce you to a convenience store I really think you should check out while you’re here: Seicomart (often called “Secoma” by locals).
Now, when you think of konbini in Japan, names like 7-Eleven, Lawson, and Family Mart probably come to mind. And they’re everywhere. But Seicomart is special. It’s primarily a Hokkaido-based chain, meaning you’ll hardly find it on Japan’s main island (Honshu).
Why Recommend Seicomart?
You might be thinking, “Just a local konbini?” But don’t underestimate it! Because Hokkaido is such a popular destination for both tourism and living, Secoma has gained quite a reputation even among Japanese tourists visiting from other parts of the country, thanks to word-of-mouth.
Some people even say, “If you’re in Hokkaido, you have to go to Seicomart!” So today, I want to share the charms of Secoma, mixing in some honest opinions from a local perspective.
Seicomart’s Image: Affordable, Simple, and Comforting
First off, I think Seicomart’s biggest appeal is its affordability and great value for money (what we call cos-pa, or cost performance). While the major chains often feel like they offer high-quality items at a solid price point, Secoma has this image of providing more simple, down-to-earth, comforting products at really reasonable prices.
Another thing I appreciate is that they offer many items in smaller sizes – perfect for when you’re just a little hungry. When you’re traveling, sometimes you want to try lots of different things without eating too much, right?
Their product selection also feels a bit different from the big chains. You might find more local products or slightly niche, interesting items that are characteristic of Secoma.
Local Approved! Seicomart Wine is Worth Trying
When locals talk about Seicomart, one topic that often comes up is their wine. You’ll genuinely hear conversations like, “You know, you don’t need expensive wine; Secoma’s wine is actually pretty good!”
A Local’s Honest Take #1: Honestly, I completely agree. For the price, the quality of Secoma’s wine is often surprisingly satisfying. It’s not unusual to find a bottle for just a few hundred yen that tastes way better than a glass of house wine at a mediocre restaurant. If you’re thinking, “I’m tired today, maybe I’ll just eat dinner relaxedly in my hotel room,” grabbing some Secoma wine and maybe some of their prepared foods is a seriously strong option! I definitely think it’s worth a try.
In-Store Kitchen “Hot Chef” is Seicomart’s Signature!
Another major pillar supporting Secoma’s popularity is “Hot Chef.” This is a small kitchen inside the Seicomart store where they prepare bentos (lunch boxes), onigiri (rice balls), and side dishes fresh throughout the day.
This is something you don’t really see at other major convenience stores, making it a unique strength of Secoma. Some of the most popular Hot Chef items include the large onigiri made with rice cooked in-store, the warm Katsudon (pork cutlet bowl), and freshly made fried chicken or french fries.
A Local’s Honest Take #2: Seriously, this Hot Chef corner is incredibly convenient. They aren’t necessarily making it to order, but because it’s cooked right there in the store and kept warm, you can buy it and eat it right away while it’s still hot. Not needing to microwave it is a big plus. I’ve relied on it for years – grabbing a Katsudon for lunch, or a big onigiri and some karaage (fried chicken, sometimes called zangi in Hokkaido) when I’m peckish. That fresh, warm deliciousness has a different kind of appeal compared to standard konbini bentos or onigiri.
A Comforting, Local Atmosphere
The atmosphere inside the store might also feel a little different from the major chains. While staff at the big konbini often seem highly trained with corporate manuals, Secoma frequently has a warmer vibe, staffed by local people rooted in the community. It might not feel super polished, but I think that simplicity actually contributes to a sense of comfort and reassurance.
A Note for Travelers: Restrooms
So, I’ve talked up a lot of Secoma’s good points, but there’s one thing travelers might need to be aware of.
A Local’s Honest Take #3: This is based on my experience, but compared to the major chains like 7-Eleven or Lawson, it feels like you’re less likely to be able to use the restroom at a Seicomart store. Of course, it probably varies by location, but if you assume all konbini let customers use the toilet, you might find yourself in a bit of a pinch. It might be good to just keep that in the back of your mind.
Conclusion: Experience Seicomart When in Sapporo!
So, that was my introduction to Hokkaido’s pride, Seicomart, from a local’s point of view.
Its charm lies in the affordable and tasty items, especially the wine and Hot Chef products, along with a unique local Hokkaido atmosphere. The major convenience stores are certainly convenient, too, but since you’ve come all the way to Sapporo and Hokkaido, I really hope you’ll stop by a Seicomart for an experience you can only get here. I think it could become a fond memory of your trip!
Enjoy your stay in Sapporo!
